Ever wondered what the greatest marketing challenge in history might be?
Has it ever crossed your mind that climate change would even be a contender?
Many consider climate change to be a problem for the scientists, policymakers and corporate overlords to tackle. Beyond recycling, plant-based diets and opting for public transport, most of us have no clue about the untapped potential we have – as individuals – to take climate action.
Thing is, the scientists have pretty much done their bit. We already have the tech, we know exactly what it is we need to do to secure our planet’s future. We just need to get the masses (and the big corporates) on board.
That’s where marketers come in. You hold the answers we need to take the next step towards a sustainable future:
🏔 How do you galvanise your audience to act on what seems like an impossible problem?
🗺 How do you establish a climate- or nature-positive goal when the roadmap to get there isn’t crystal clear?
📱 How do you inspire action in others when there are so many other worthy causes jostling for attention?
Don’t underestimate the powers of persuasion, influence and story-telling that you have at your fingertips. Instead of simply asking yourself, ‘I’m in Marketing and Communications, what can I do?’, find all of the answers in Hurd’s NEW e-learning course.
In Hurd’s latest course, you can:
- Harness your unique skill set for the good of the planet
- Learn to green-DO, rather than greenwash
- Transform your job into a climate job
If there’s one thing you’ll do this week that truly can change the world for the better, it’s this.
